Fanta has its origins in
Germany,when a trading ban was placed on that nation by the Allies during
World War II.The
Coca-Cola company therefore was not able to import the syrup needed to produce
Coca-Cola in
Germany. As a result, Max Keith, the man in charge of
Coca-Cola's operations in
Germany during the second
World War, decided to create a new product for the
German market created using only ingredients available in
Germany at the time, including whey and pomace – the "leftovers of leftovers", as Keith later recalled.The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination"("
Fantasie" in German), to which one of his salesmen,
Joe Knipp, immediately retorted "
Fanta.
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